Recommended Internet Marketing Tools & Resources
by Aziz Jangbar
The Internet Marketing tools and resources below are part of my ongoing marketing efforts that consistently produce
results for me and/or help me grow my business. This resource is meant for my list subscribers, if you haven't subscribed to my list, then
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1. Online Marketing Training:
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BetterWebBuilder This is a program I would recommend for
anyone marketing online. It will give you the basic training and tools that you need to be a successful Online Marketer. My favorite part of the program
is the Online Marketing Training they do twice a week. They cover topics like Social Media Marketing and basic MLM Training. If you are serious about successfully marketing online, this
program can teach you how to do it, and give you ALL the necessary tools you will ever need. Upgrades are available but not required.
2. List Builders:
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List Builders have become an important part of my regular marketing efforts. List Builders are basically programs that allow you to email to their
database. Not to their entire database but only a certain number of their members (chosen randomly) depending on your membership level and/or the number of credits you
have earned. List Builders are NOT Safelists. Safelists no longer work, but List Builders definitely work very well if used properly. The nice thing about List
Builders is that it can work for ANYONE, if they are willing to put some effort into it. But it is NOT a lazy way to market. It requires a little work.
But you will see results.
How to use List Builders - Following are some things I have learned that must be done in order to make List Builders work for you.
- Upgrade to as many of them as possible, it will give you a lot more leverage. Upgraded members can email to their membership without earning credits from
reading other members' emails. The best thing to do is to upgrade and also read the emails so that you can send to a maximum number of people. Most
of these List Builders have a One-Time-Offer (OTO). These are, of course, only
available when you sign up. So if you want to take advantage of these OTOs, you want to be prepared to accept the OTO when you are signing up. They are actually
very good deals (much better than paying a monthly fee). The most common OTO is $197 for a full year of upgraded membership. Now that sounds expensive,
but trust me, it is worth it with good List Builders. An upgraded membership with one of the most popular List Builders, List Joe, will allow you to email 3000 of their members
every 3 days. If you read other members' email, you can email even more.
- Use Credit-Base List Builders. What that means is that your offer will be read because other members are trying to earn credits. They earn credits
by reading your email and visiting your website. These credits can be used towards emailing their own offers.
- Use a good Lead Capture Page. Keep your emails short and to the point and use a Lead Capture Page that does not require the prospect to scroll down.
Remember, members are just going through many emails to earn credits, you must be able to grab their attention quickly, otherwise they will move on to
the next email.
- Avoid getting sold to other members' offers. This is easier said than done. But just remember, if you keep changing what you promote constantly, it
will be difficult to achieve any success. Take a good opportunity and promote it until you have some success with it.
OK, so here are the List Builders that have produced results for me so far (new ones will be added as I find them) I am a member of many others, but these
are the ones I recommend (ListJoe is the best):
- List Joe (OTO of $197/yr allows you to email 3000 random members every 3 days*)
- List Jumper (OTO of $197/yr allows you to email 2000 random members every 3 days*)
- Adchiever (OTO of $147/yr allows you to email 3000 random members every 3 days*)
- ListQuik (OTO of $159 (lifetime) allows you to email 3000 members every 3 days*)
- State Of The Art Mailer (OTO has several affordable options starting at about $8/mo*)
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*You can email to a lot more people if you open other members' emails and click on the link in the emails to
earn credits. You benefit a lot more from these lists if you do that.
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Now there are many more out there, but I have only listed the ones that produce results for me. I will be adding new List Builders as I find them and
test them for results.
3. Article Writing:
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Article Writing can be an effective way to generate targeted traffic to any site. Another benefit of Article Writing is that
it can provide valuable back-links to your website (a website you create, not a company website). Here are some things
you want to keep in mind when writing articles.
- Focus on keywords. You should not focus on more than 4 to 5 keywords in each article. This is important if you want your
article to be found.
- Be sure to put your keywords in your title, first paragraph and the last paragraph of your article. However, avoid making your
title too long.
- Your article should be about 400 to 1500 words long. Anything over 1500 words is too long. Keep it interesting, so that people will read till the end.
- DO NOT try to sell in your article. Share your knowledge or excitement about something, but don't sell anything in
your article. You ask your reader to visit your website in the resource section that is at the bottom of the article. In
the article you "give" and in the resource section, you have the opportunity to "take."
- The resource section is written in the 3rd person. Write 2 or 3 sentences about your accomplishments, etc, and invite
the reader to visit your website.
- Keep the content of your article relevant to the website you are sending people to in your resource section.
How to distribute articles - There are hundreds of article directories on the Internet. All you have to do is
Google "Article Directories" and you will find plenty of them. Ezine Articles is the biggest and most visited Article
Directory, so you definitely want to submit to it before any other Directory. In fact, if you submitted a lot of Articles only to Ezine Articles, you
can get great results.
There are also many Article Submission services. The one I use is Submit Your Article. It
allows me to submit multiple versions of my articles. So if I write 1 article, it shows up as many different articles
with different publishers allowing me to get even more traffic and backlinks. I highly recommend this service if you are a serious
article writer.
4. Social Media Marketing:
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IBOtoolbox This is a great service for Home Business Owners that is
100% Free. It's a Social Media Marketing Platform. It gives you an opportunity to get exposure in front of thousands of other Home Business Owners. Just
use the service and follow their recommendations. Put in a little effort and you will get targeted traffic absolutely free.
5. Video Marketing:
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Stinger Videos allows you to INSTANTLY create Marketing videos for
your products or services - in just 3 minutes or less. Use coupon code 'BF41DD4A' to get a 25% discount.
Killer Sales Video Have stunning videos created for you professionally
and very economically for your online video marketing.
Staged This is a powerful Viral Marketing System to generate free traffic to
any Website or Websites. Staged allows you to create attractive pages from YouTube videos. These pages are designed to be viral and can bring you tons
of free traffic.
Here are some pages created using Staged:
http://www.staged.com/video?v=Ecl
http://www.staged.com/video?v=8nl
http://www.staged.com/video?v=Mll
http://www.staged.com/video?v=dol
6. Paid Advertising:
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FreeTrafficBar is a toolbar that you add to your browser. It shows your headline ad. As you browse the Internet, a new ad will load earning you credits so that you can show your ads to other FreeTrafficBar users. They have upgrade options that allow you to get additional credits to your account every month (you can upgrade and get regular traffic to your website without ever having to use the toolbar). The Lifetime Platinum Upgrade is recommended (one time payment), it will give you 50,000 ad credits every month for life.
7. Free Advertising:
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Here are some good places to advertise for free.
8. Offline Advertising:
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Nationwide Newspapers gives you the ability to
advertise all over the United States in Local Newspapers and tap into markets that you normally can't capture using the Internet.
Magnets On The Cheap can create advertising car magnets for you at great prices. Advertise while you drive.
9. Traffic Exchanges:
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Traffic Exchanges are time consuming but they can produce some results with hard work and if done correctly.
I am not too fond of Traffic Exchanges, my personal experience has shown that List Builders produce much better results taking into account both the
time and money investment. That's why I invest more time and money into List Builders. Some people master using Traffic Exchanges and TEs may or may not be
for you.
Here are some guidelines for getting acceptable results from Traffic Exchanges:
- ALWAYS use a Splash Page or at least a Lead Capture Page. NEVER use a company site or a replicated site, if you do, you will not get good results.
- Surf several Traffic Exchanges at the same time by opening several tabs on your browser to make the best use of your time.
- Stay focused and not get distracted by other offers.
Here are some popular Traffic Exchanges:
If you can afford to spend $20/month on a co-op advertising program that uses Traffic Exchanges, then I would recommend
PageSwirl Co-op. It will consistently deliver you 3000 hits every
month from different Traffic Exchanges. You will still need to use a Splash Page to get acceptable results.
10. Email Signature Tags:
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Your Signature Tag in your outgoing email is one of the best tools to let people know what you do and promote. It is one of the best FREE tools you
can use. Yet most people don't bother to set it up in their email account. Almost all email providers allow you to pre-set your Signature Tag, so that
every time you send out an email, your Signature Tag is automatically attached.
What to put in your Signature Tag - There is no rule that you have to follow. You just have to make it acceptable to send out with all
your emails. Normally, you just want to put your basic contact information like your name, phone number and any other contact information you like. Below
your basic information, you can put a line saying what you promote or do, followed by your website link on the next line.
Want to make your Signature Tag really powerful? eSig is a great Signature Tag service that allows you to have a professional Signature Tag
with great images. It will make your Signature Tag much more noticeable and effective. It is very easy to set up (they have complete easy-to-follow
instructions). It is also very affordable (just $9/month). It will pay for itself many times over. They also have a great multi-level affiliate program
that pays 5 levels deep. Once you set it up, you can forget about it and it will promote your primary business and promote itself automatically.
Here is my Signature Tag that I created using eSig:
See the line at the bottom below the images? That will automatically promote eSig for you! Imagine having this kind of a Signature Tag going out
with every email you send out. You can order the service by clicking on the link below the images.
11. Search Engine Optimization (SEO):
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Search Engine Optimization or SEO is definitely not for everybody. It is hard work but the results can be very rewarding. There are a lot of eBooks
available online that can teach you SEO in detail, but in order to even consider doing SEO, you need to have the following:
- Your own website with your own domain & hosting that you have full control over (not a site given to you by a company)
- You must know some HTML and know how to use Meta Tags
The object of SEO is to make your website show up at the top of the Search Engines. Basically, there are 4 things that you need to do in order to
accomplish that effectively:
- Write keyword rich Meta Tags that targets keywords you want to focus on
- Create unique keyword rich content on your website
- Drive continuous unique traffic to your website
- Acquire backlinks to your website on a regular basis
SubmitEdge is a service I have been using for years to help me with my SEO efforts. They produce EXCELLENT results. They are not the cheapest, but they deliver.
12. Lead Generating System:
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Instant MLM Squeeze Pages is a sophisticated Lead Generating System
created by James Grandstaff. It allows you to build your list in AWeber or
GetResponse autoresponder system. The system will also introduce your primary MLM to people who join your list.
The system gives you great looking Squeeze Pages (same as Lead Capture Pages) with eBook bonuses to give away to your prospects. It provides a
complete solution for effectively generating quality leads. However, it does require some setup. Most people will find it easy to setup. Once you
set it up, your leads go directly into AWeber or GetResponse (you choose). This is a great way to generate your own high quality leads instead of
buying leads. Also these leads are your list that you own and can use to promote anything you want.
IMSP has an Affiliate Program that sells itself as you use the system.
Click on the links below to see the Squeeze Pages you get with the system:
Page 1
Page 2
Page 3
Page 4
Page 5
13. Lead Capture Pages (Squeeze Pages) & Splash Pages:
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The difference between a Lead Capture Page and a Splash Page is that a Lead Capture Page will capture leads for you, whereas a Splash Page is sort of
a full page ad designed to capture the attention of your prospects quickly without showing much details.
Generally, Lead Capture Pages are used most of the time in your advertising, because capturing the name and email address of your prospect should be
your primary goal in any kind of advertising. But in some cases a Splash Page works better. For instance, in Traffic Exchanges where you fiercely have
to compete for your prospect's attention, a Splash Page will usually work better. All you are simply doing with a Splash Page is that you are showing
your prospects some key benefits of your program without using too many words and by using good graphics. When you surf Traffic Exchanges, you will see
some excellent examples of Splash Pages.
Prosperity Marketing System by Darren Olander has a great tool for making attractive Lead Capture Pages. This system is a lead generating and a generic
marketing system, but I use their Lead Capture Page generator feature for creating unlimited Lead Capture Pages. They even host your Lead Capture Pages
for you. It is only $27 for a life-time membership. Darren also has some excellent Internet Marketing training in the Member's area.
AdKreator is a great program for making good looking Splash Pages. They'll let you use the service for free if you create and keep just 1 Splash Page. You will
need to upgrade if you want to create additional Splash Pages or if you want to create Lead Capture Pages with them. They will host the pages you create.
You will be given a OTO of a life-time upgrade for $197 when you first sign-up. If you plan to create a lot of Splash Pages, it would be a good idea to accept
that offer.
14. Banner Creator:
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Make your own banners instantly. Instant Banner Creator is a free service that allows you to create your own banners instantly when you need them. It
is a very useful service to have when you are marketing online. It will save you money by not having to hire someone to create your banners for you.
It is free to join and to use their basic banner creation service, but you will need to upgrade to have access to all the tools and resources they have,
like access to all their templates, fonts, clip art and animated graphics, etc. When you sign up, you will be offered a "One-Time-Offer" to pay $147 and
get a life-time upgrade (instead of paying a monthly fee). It is a good deal if you are seriously going to be marketing online. It will save you money
in the long run.
15. Marketing System:
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BetterWebBuilder
A COMPLETE Marketing System that allows you to generate an income while you passively build your Primary Business. It comes with Twitter and Facebook marketing training, and complete online marketing tools. It is free to join. Upgrade options are available but not required. You get access to the training as a free member.
Benefits of the system:
- Free access to business building tools and services
- You can give this system away to prospects for free and generate your own qualified leads for your Primary Business
- You can customize it to your opportunity
- It can be used like a Feeder Program
- It gives you the ability to Brand yourself and gives you the ability to give something away of value for free
- You can build your own list of followers automatically while you give the system away
- It is International, so anyone anywhere can join you
- EVERYONE is a prospect, because everyone needs quality tools and training no matter what MLM Company they are working with
- Builds an additional income for you while it builds your Primary Business
- It can also work as your Primary Business
- It is run by a mature management and is free of Hype, Scams and Lies
If you are serious about succeeding in marketing online, this system is the best and is highly recommended.
16. Autoresponders:
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AWeber is by far the most powerful and the most easy-to-use autoresponder system
out there with excellent deliverability (your messages get into the inbox of your subscribers rather than the spam folder). If you are serious about
Internet Marketing and building a long-term list, this is the way to go.
The only drawback is that it can get expensive compared to other services
when you start getting subscribers in the thousands. For up to 500 subscribers, it is $19/month with the first month just $1. For up to 2500 subscribers,
you will pay $29/month and so on. However, when you have subscribers in the thousands, you will likely be making good money from your list and you won't
be concerned about the extra expense. They also have EXCELLENT customer service.
In my opinion, it is worthwhile to pay a little extra and get the best service because your list is the only real
asset you have when you are marketing online and you want to have the best service to protect it and make use of it.
17. Internet Marketing Courses:
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18. Other Resources:
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- Applian Video Capture Capture most videos with this software to post on YouTube, etc.
- BYO Audio Streaming Audio and Video Recording (great for recording conference calls
for your downline). 30 day free trial.
- Find Location by Area Code Know where you are calling before you call. Free Service.
- Fiverr.com A great place to outsource small projects for just $5 each.
- Directory Submitter Directory Submission software to get quality back links for your site.
- iStockPhoto Buy high quality images for your website royalty free.
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